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3 Ways to Make Your Digital Trade Show Display Stand Out

3 Ways to Make Your Digital Trade Show Display Stand Out


AMYTRADER - Digital trade show displays are extremely effective when used properly, but this level of effectiveness does not happen by accident. One way to help your digital trade show display stand out from the crowd is by making sure it’s positioned in the best possible location within the venue where your event will take place. Here are some tips for picking the perfect spot for your display.


1) Use an Attention-Grabbing Header

1. A good digital trade show display is eye-catching: Attention spans are short, so you need something that will grab people's attention from the moment they walk into your booth.

2. Have a call-to-action: A lot of people attending trade shows are only there for a few minutes at a time, so it's important that you have a clear message or call-to-action (e.g., Download our brochure) on your screen.

3. Create an experience: Give visitors something worth remembering by setting up a photo booth or demo area where they can try out your product in person and share it with their friends on social media afterwards.

If you'd like to learn more about digital trade show displays and how they can help you stand out from your competition, read our free guide!


2) Use Relevant Images

Digital displays are a great way to get noticed at trade shows, but it's important to know what makes them stand out. Use our tips for your next digital trade show display and make sure you're maximizing every opportunity:

- Think about your message. What do you want people to take away from your display? This will help you decide on the right messaging and images. 

- Know who your audience is before designing anything, as this will influence the design.

- Keep it on-brand. Staying consistent with your company's look and feel will give you an edge when competing against other brands. 

- Think about lighting! Be sure that your image is well lit, as digital screens tend to get washed out if too dark.


3) Use an Engaging Call-to-Action

Don't let the size of your display limit the impact of your message. Here are three ways you can make your digital trade show display stand out and engage attendees:

1) Use an engaging call-to-action in a beautiful, attention-grabbing design.

2) Use video and animation to tell a story and show off your product with high production value.

3) Utilize interactive displays that allow people to virtually try out or interact with your product.

READ ALSO:  Top Trade Show Backdrop Designs to Make Your Booth Pop


The goal of your trade show display is to engage people, not just get their attention. An engaging call-to-action allows you to speak directly with attendees and answer any questions they may have about your product or service. A poorly designed call-to-action will do nothing more than attract attention for all of the wrong reasons. Don’t let that happen!

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